From the Soldier Side: (I told this story last year) Super Bowl Sunday, Jan 2005! There I was, in Baghdad, Iraq. My team had just flown in that day from some shitty mission.... (I think it was Mosoul/ Telafar). We were worn out and tired.
We walked over to the mess hall. After clearing our weapons, grabbing a tray of chow, I say they had a bunch of ice cold beer. I thought it was a celebration for our safe return.
Nope. It was Super Bowl Sunday. This is the most important holiday in the US Army. The Marines have the Marine Corps Birthday, I'm not sure what the Navy and Air Force have, but the Army has Super Bowl.
Now, I figure a lot of you won't understand how important beer was....because General Order #1 said we could not have anything with alcohol in it...unless a General authorized it. But, even with a General's approval, there could only be a 2 beer limit per person.
Now, to be honest with you, I don't normally drink that much any more. But that time of the deployment, a cold beer sounded really good. 2 cold beers sounded even better. They went down quick.....ice cold, yummy.
Then, my #2 guy looked around and found all the Islamic Terps and the Mormon soldiers. We convinced them that they should get their ration of beer and bring them to us.....only 2 at a time.
I lost count of how many beers I had. And wouldn't you know it, walking out of the mess hall (really kind of staggering) there was the battalion commander and the sergeant major. They were assholes, and I just walked by and said: "Gentlemen, dinner is on me."
We made it back to our rooms and passed out. I never did watch that game and I have no idea who was even playing. But the 2 beers were sure gooooood!